Is Marketing Direct Sales Different From Multi-Level Marketing?

Some years ago, I partnered with my first multi-level marketing company or MLM, not knowing exactly what a MLM company was. I thought I was just selling makeup and getting others to join me. Once I got into the industry, my eyes opened up to the conglomerate of marketing direct sales companies and all the various types of direct sales companies. There is multi-level marketing, network marketing, affiliate marketing, internet marketing and whatever other phrase that is hot for the new year. In either case, I was confused. I am always coming across people who don’t understand the difference between the different types of companies so I figured I will break it down simply for you all. In today’s blog I will focus on multi-level marketing.

Marketing Direct Sales: Direct Sales is an industry in which companies sell their products or services directly to consumers through a distributorship.

Basically, think of the term “direct sales” as the broad category for multi-level marketing and affiliate marketing. Marketing direct sales also goes beyond these two types of companies. There are also single-level companies that typically include industries such as real-estate and financial services. Single-level in which distributors are just compensated for the work that they do.

Marketing Direct Sales: Multi-Level Marketing

Multi-Level Marketing (MLM) is an industry in which individuals or an individual entity, called distributors, sell a company’s products or services through a down-line of distributors.

In MLMs, individuals are able to purchase the right to sell a specific company’s products or services and are able to earn a commission on the items she or he sells. What makes multi-level marketing so attractive is that not only do you earn a commission on the products/services you sell, but you also earn a commission on sales when people join the business under you.

In product based companies, like Mary Kay, Amway, Organo Gold, etc., distributors are able to buy products at wholesale and sell them at retail, which is usually a 50% markup on the wholesale price.

In service based companies, like Legal Shield, ACN, etc. distributors are required to utilize the service to maintain their distributorship.

Additionally, as distributors bring more people into the company and sell more products they are able to achieve certain rankings.

MLMs are based around rankings that incentivize people to produce more. As you move up the ranks, you are able to earn higher commissions and earn additional bonuses.

Marketing Direct Sales: The Downside of Multi-Level Marketing

The multi-Level marketing industry is often associated with a lot of negativity. Typically, when you hear the words network marketing or MLM, you will hear the following: SCAM! Before there were concrete regulations in place, there were people marketing direct sales illegally. There were many fly-by-night companies that came on the scene that were doing illegal activities such as Ponzi schemes. The issue here is that the majority of commissions were made off of bringing people into the business instead of selling products or services.

However, the Fed shut down many of these companies years ago. However, be mindful there are still a few illegal companies lingering out there.

Marketing Direct Sales: Conclusion

Overall, this is a viable industry that allows anyone to make a solid living and for the real go-getters an opportunity to create wealth. Deciding to partake in this industry depends on what you are looking for. Fortunately, there are a variety of companies for everyone. Whether you like to do home parties selling makeup, jewelry, I’ve even seen bread! There are also online businesses.

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Business Marketing – Direct Mail Publishing Tips to Developing Your Own Publishing Enterprise

You suddenly become aware, of the possibility that come over you when you think of direct mail publishing, business marketing. With the phenomenon of world wide money getting, the possibilities are endless..

It excites you thinking of waking up and going about your daily routine, and suddenly the door bell rings it’s your mail man he has a huge bag crammed full of mail with your name on it.

You quickly invite him in and have him drop the mail on the floor, sign the acceptance form and quickly shut the door behind him. You rush back to the thousands of letters that are on your living room floor and start opening them one by one to realize that they are all full of checks, money orders, cashier checks, and even cash, all sighed to YOU.

This is what it is like running a profitable marketing business, AKA direct mail order enterprise (self publishing) from the comfort of your own home.

I recall dreaming night after night about the possibilities of staying home and self publishing, I thought of it as a money getting phenomenon marketing my business using direct mail to make thousands of dollars.

Here’s are some tips & tactics on how you can excel at developing your business – marketing direct enterprise:

1- Develop your own sales letter copy, the ideal set of sales literature contains a sales letter, a sales circular that further describes the item. There must be an order coupon on the sales page or circular. There are various companies to make use of print services, flyers, sales letters, post cards, self-mailers, business cards ext,

2- Pricing the product, self publishing can be started with very little money. $375 can get you started in self publishing almost instantly, (That is only about $1 per day over a year!) Compare this small amount to that of opening your own retail store with requirements of $25,000 to $100,000!

3- Marketing, is the most important aspect of any business. If you do not market a product correctly, you will never make any money. If the type of marketing you are going to be using is direct mail publishing. In this case you will need a list of opportunity seekers, or an e-mail list to mail your offer to if you have one.

4- Renting a mailing list, is the first step in direct mail. Renting a mailing list consists of sending a letter & payment to a -list broker. The broker will need to know the quantity of names you wish to rent, you will need to ask for a list of (opportunity seekers).

5- List building is the epitome of marketing, If you dont have a mailing list no one will see your offer. And no sales will take place, Ezine marketing is a great way to build an email list this can be just as effective as direct mail publishing.

The dream of self publishing is not just a dream but a reality. The truth is we live in the information age, self publishing can be very lucrative and pays more then the mind can imagine. What one can think and imagine can be put into action. Would you like to know how I build my direct mail publishing enterprise using ezine article marketing? Discover your inner talent.

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